Google Analytics – Use it to your advantage!

Your website is up and running now for a while already, you are getting some traffic, people are looking into your website but you have no idea what kind of people are looking on your website or where they are coming from. Who should you be targeting with your post, which social media account is working the best for you? All these questions can be answered with two words: Google Analytics!

Google analytics is what I recommend you should use when you want to know who is visiting your website!

google analytics

What is Google Analytics?


Basically google analytics is a service with the purpose to gather the statistics from a website and to show this in a detailed version to you as an owner of the website. Google analytics is there to give you a clear view of the visitors, where they come from and how many people are looking at each page or post on your website. Once you know all this stuff about your visitors, you can be very specific when your target them with a post or with your marketing campaigns!

Google analytics is a free service and it is working great, so you don’t have to look for other services that track your website. If you are paying for a different service at the moment, I would suggest you try google analytics and maybe stop paying for the other service after a while!

 

How do I set my account and website up with google analytics


Setting up your google analytics account is pretty simple. The first step is going to be creating a google account, if you already have one just sign in and follow my steps!

Step 1: Create your google account, just type into google; create your google account. You will see this form:

Create a google account

If you already had a google account just sign in there and Let’s go to step 2.

Step 2: Search for google analytics and since you are already singed in it will take you to the following page;

Google analytics sign in

 

 

 

So for me it is in dutch, but on the right side within the red border “aanmelden” means sign up. So click that one and we will go to the next page.

Step 3: Fill in everything they need, so your account name, website, URL from your website, which branch your in, which timezone etc. Once you have done that you need to click on the bottom left side, on the button that says get your tracking-ID.

google analytics website inschrijven

So now we have the basics of your google analytics account. Next up is going to be adding the tracking-ID to your website. In this case I’m going to show you how to do it in wordpress.

Step 4: Download the google analytics plugin on wordpress. If you don’t know what a plugin is check my other post.

So I have installed it, (google analytics for wordpress, created by Aman Verma), activated it, clicked it and went to the settings part. So all you got to do now is put your own tracking-ID into the bar that says tracking code and then you have linked your google analytics account to your wordpress website!

google analytics plugin

Google Analytics – Where can I see how much traffic I get?


Google analytics is pretty on point with what they say, so if you are still logged into your account you get to see the visitors that have been and still are on your website.

When you are on the homepage they will show you already a lot of things, if you click on any of them you will get an in depth analysis of that subject. But you can also check the sidebar on the left, there they have everything into separate groups, so you can find your information even quicker.

In this case you can click target audience and then overview. On this page google analytics will show you how many users your have, how many users are returning to your website, how long they stay on your website, if they bounce and even from which land they are visiting! For you this is useful because you know where people are coming from and if they have something to return for.

 

Google Analytics – Where can I see which of my posts are working the best


The next thing you want to know is which post are working and which post aren’t! So we are still within google analytics – target audienceoverview. But now we are going to click on user analysis.

On this page you can see which pages or posts are getting the most visits, where people are bouncing too, how long they stay on each page and on which pages they are leaving. So for you this is going to be useful because you can place some back links within your post to get people to the pages that are getting less traffic or you get to see which pages you should use for your marketing campaign!

 

Google Analytics – Where can I see how visitors end up on my website?


So now you know who your visitors are and which pages they visit. The next thing we want to know is how they end up on our website, so we can use that to our advantage and promote our specific and best posts through that way. So to get to know this we are going to google analytics – acquisitionoverview (still on the left sidebar).

On this page you get to see where your visitors are coming from. Direct search, through your social media accounts, by searching on search engines and maybe some other ways. If you click on any of them they will show you the in depth analysis, which links they came from.

 

Set your account up and post content specific to your audience!


Now it is up to you, if you know what kind of visitors you get on your website, where they come from and which social media account is working then the choice for your content and promoting it is going to be way easier for you!

If you want to get noticed by google faster I’ve also got some tips for you, just check out my post about getting your website noticed by google!

I hope this post was useful for you, if you have any questions or suggestions just leave a comment.

Wish u all the best,

Kind regards,

Eelco

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